Sold, With An Offer in the First Week: How Embracing the ’70s Helped Us Stand Out
Homes in this Redmond neighborhood have been sitting on the market for months. But at 2215 W Lake Sammamish Pkwy NE, this 1970s split-level had an offer in just one week—and sold for $1,600,000. So, how did we pull that off? A little strategy, a lot of preparation, and a deep understanding of what today’s buyers really respond to. Here’s how we turned a retro split-level into one of the area’s few fast sellers this season.
Seeing the Potential in a 1970s Classic
This 1970s split-level home features everything we love about the era: vaulted ceilings, exposed beams, and walls of windows that make you feel tucked away in the trees. Rather than trying to disguise its age, we leaned into it. Our goal was to help buyers see how easily its design could blend mid-century character with modern Northwest comfort.
Think Mad Men meets Microsoft commute.
Reimagining the Outdoors
The property sits on a 15,200-square-foot lot—private and wooded, but not exactly ready for outdoor living. We built a new patio off the back to show how entertaining could work here and added colorful potted plants to bring warmth and texture to the landscape. Suddenly, what once felt wild and underutilized became an inviting forest retreat.
Staging That Told a Story
Inside, the home offers 4 bedrooms, 2.75 baths, and 2,550 square feet of living space. We focused on flow, light, and personality, staging every room to highlight its best features and help buyers imagine themselves there. We’ve seen plenty of “staged” homes that look like someone dusted once in 2019. This wasn’t that. We made sure the home looked spotless, cohesive, and thoughtfully designed—fresh enough to stand out from the competition while honoring its original details.
Outshining the Competition
The nearby comps were tough—some homes were newer, others had lake views or country club addresses—but we knew presentation would be more important than pedigree here. When buyers walked through, they didn’t see dated finishes; they saw potential, warmth, and possibility. And it worked. Within a week, we had a strong offer in hand and a very happy seller!
What This Sale Proves
Even in a slower market, creativity and strategy make all the difference. You can’t change when a home was built, but you can change how buyers experience it.
If you’re considering selling, we’d love to help uncover your home’s potential—whether it’s mid-century modern, ’70s chic, or brand-new construction. Let’s make your listing the one buyers fall for first.
